Arketype Apparel Co.
Archetype comes from the Greek verb archein (“to begin” or “to rule”) and the noun typos (“type”). Archetype has specific uses in the fields of philosophy and psychology. The ancient Greek philosopher Plato, for example, believed that all things have ideal forms (aka archetypes) of which real things are merely shadows or copies. And in the psychology of C. G. Jung, archetype refers to an inherited idea or mode of thought that is present in the unconscious of the individual. In everyday prose, however, archetype is most commonly used to mean “a perfect example of something.”
